Origins

A blurb by Matt Gresia...

For as long as I can remember I've had the desire to start my own business. I was always fascinated with the idea of being able to create, and deciding the direction of a company. It's always amazed me that companies had such powerful branding that they made people feel like they're really part of something: it's like a family. 

Fast forward to April of 2016, a time in my life that was seemingly plagued by loved ones who were suffering with the effects of cancer or had passed because of the disease. I continually asked myself how I could help and what I could do to contribute to the end of an epidemic that not only carried a deep significance in my life, but the lives of many. Almost all are affected by cancer in some way, I would say. At the peak of my ambition to help, it hit me. This is where Canswer was born.

From the month of April, straight through the summer of 2016, I worked tirelessly to set up a website, do all the legal work necessary, decide where I would manufacture product, create graphics that I thought were unique and would sell, and develop a sock design that I thought was perfect. This is where my inclination to have a strong brand came in. I wanted customers to feel like they were investing their money into something really positive (by donating to cancer research), but I also wanted everyone to know they were purchasing some of the highest quality, aesthetically pleasing products they could get. I also knew I wanted to make affordable products, because it's important to me for everyone to have access. Lastly (but definitely not least), I wanted to create an open community of people who are alike and can identify with one another. For this reason, we can have a tight knit family of people and a community where all are accepted.

I finally was able to open Canswer's website to the public on September 15th, 2016. Fast forward to the present, where Canswer has sold product in more than twenty five countries around the globe and has worked with some of the most influential people in the world, and therefore, has been able to donate a lot of money to cancer research. And if you're reading this right now, it's all thanks to you. Love always.

 

-MATT